Zhaoguang Automatic Facial Tissue Production Line Empowers Southeast Asian Manufacturer Expansion

Client Background

A fast-growing consumer goods manufacturer in Vietnam identified a strategic opportunity to enter the premium facial tissue segment. With Vietnam's middle class expanding rapidly and hygiene consciousness rising, the facial tissue market presented a high-margin growth avenue. However, the client had no prior experience in tissue converting and required a complete turnkey solution from a trusted equipment partner.

Challenge

The client faced multiple hurdles in executing their market entry strategy:

• Greenfield project: The production facility needed to be designed from the ground up, requiring expertise not just in equipment but in full production line engineering.
• Quality compliance: The target retail channels, including major supermarkets and e-commerce platforms, demanded products meeting international quality standards with consistent softness, ply bonding, and packaging finish.
• Raw material sourcing: Securing reliable, high-quality parent rolls within Southeast Asia posed significant supply chain risk for a new entrant without established supplier relationships.
• Speed to market: The client needed to achieve commercial production within six months to capture the upcoming peak season.

Solution

After visiting Zhaoguang's manufacturing headquarters in Foshan, China and inspecting its original-source paper making factory, the client was convinced by the company's integrated capabilities. Established in 1989 with roots tracing back to Xinli Machinery, Zhaoguang brought decades of expertise and multiple patented technologies to the project.

The complete solution delivered included:

Results

The project was completed ahead of schedule. Key outcomes included:

• Production launched in 5 months: One month ahead of the original timeline, enabled by Zhaoguang's turnkey project management and experienced commissioning team.
• 4.5 tons daily output achieved: The automatic production line reached target capacity within the first two weeks of operation, supported by Zhaoguang's on-site training and optimization guidance.
• ISO9001-compliant quality: Products consistently met supermarket and e-commerce platform quality requirements, leading to listings in three major Vietnamese retail chains within the first quarter.
• Supply chain secured: The direct raw material partnership with Zhaoguang's paper mill eliminated procurement uncertainty and stabilized input costs.

Ongoing Partnership

Following the successful launch, the client expanded the partnership to include a second production line for kitchen paper towels and established Zhaoguang as its primary equipment and raw material supplier. The client's CEO noted: "Zhaoguang's unique combination of equipment manufacturing and raw material supply is a genuine competitive advantage. They understood our market challenges and delivered a complete solution, not just a machine."